hi, i’m Freddie. creative director at Publicis Groupe in Lisbon.

with over 10 years of creative copywriting experience, I've had the pleasure of working with major brands across various sectors, including Grupo Renault, L’Oreal, BNP Paribas, Central de Cervejas, PrimeDrinks, Nestlé, Stellantis, Bimbo, Banco Atlântico, Mercadona, Tabaqueira, Grupo Electrolux, Unilever, Lisbon City Council, and many others.

my aim is to craft unique and memorable ideas that resonate and inspire. this dedication has been recognized at major advertising festivals worldwide and has earned me a place among the top 5 copywriters in Portugal twice.

AWARDS

Cannes Lions Festival
cannes lions / PR / bronze ~ 2023
cannes lions / industry craft / shortlist ~ 2023
cannes lions / PR / shortlist ~ 2023
cannes lions / PR / bronze ~ 2015

The One Show

one show / public relation / shortlist ~ 2024
one show / print & promotional / shortlist ~ 2024
one show / design / craft - illustration / shortlist ~ 2024
one show / design / craft - art direction / shortlist ~ 2024
one show / branded entertainment / merit ~ 2023
one show / PR / 2x merit ~ 2023
one show / cultural driver / shortlist ~ 2023
one show / creative effectiveness / shortlist ~ 2023
one show / direct marketing / 2x shortlist ~ 2023
one show / experiential & immersive / shortlist ~ 2023
one show / health & wellness / 2x shortlist ~ 2023
one show / social media / shortlist ~ 2023

Clio Awards
design / shortlist ~ 2015

ADCE
promotions & new media / nomination ~ 2018

Creative Club of Portugal

ccp / publicidade / craft / direção de arte / prata ~ 2023

ccp / publicidade / craft / ilustração / bronze ~ 2023

ccp / experiências de marca / causas sociais / shortlist ~ 2023

ccp / publicidade / craft / shortlist ~ 2023

ccp / design / design gráfico / shortlist ~ 2023

ccp / experiências de marca / marketing direto / shortlist ~ 2023

ccp / criatividade em meios / inovação em meios / shortlist ~ 2023

ccp / publicidade / outdoor / bronze ~ 2021

ccp / publicidade / direção de arte / bronze ~ 2021

ccp / publicidade / ilustração / bronze ~ 2021

ccp / meios / meios digitais / influenciadores / bronze ~ 2021

ccp / meios / melhor utilização conteúdos tv / bronze ~ 2021

ccp / experiências de marca / marketing direto / bronze ~ 2021

ccp / integração & inovação / inovação / shortlist ~ 2021

ccp / digital & social / copy / shortlist ~ 2021

ccp / meios / meios digitais / shortlist ~ 2021

ccp / digital & social / experiência digital / campanha / shortlist ~ 2021

ccp / digital & social / experiência digital / transmedia / shortlist ~ 2021

ccp / experiências de marca / ativação / sampling / bronze ~ 2019

ccp / integração e inovação / prata ~ 2019

ccp / design de ambiente / instalações / bronze ~ 2019

ccp / eventos e ativação de marca / prata ~ 2018

ccp / marketing relacional / ouro ~ 2018

ccp / meios / utilização de media / new media/ prata ~ 2018

ccp / eventos e ativação de marca / prata ~ 2018

ccp / digital & interativa / campanhas / prata ~ 2018

ccp / digital & interativa / projeto multiplataformas / bronze ~ 2018

ccp / design / design de ambientes / stand / bronze ~ 2018

ccp / digital & interativa / filmes / shortlist ~ 2018

ccp / digital & interativa / Sites - Microsite / shortlist ~ 2018

ccp / publicidade / melhor campanha / shortlist ~ 2018

ccp / PR / ouro ~ 2015

ccp / melhor utilização de media / prata ~ 2015

ccp / design industrial / prata ~ 2015

ccp / eventos para o consumidor / prata ~ 2015

ccp / patrocínio & mecenato / prata ~ 2015

ccp / ponto de venda / prata ~ 2015

Young Lions
1x gold ~ print & outdoor

Lürzers's archive
lürzers's archive ~ publication ~ VOL. 02-2022