Portugal is the fastest ageing country in Europe. And yet, 70% of Portuguese elders are isolated and feel the effects of loneliness.

To spark a change, we took over the country’s biggest live event: The Golden Globes.

In an event known for having celebrities bring dates they cherish the most, we got two nominees to bring dates whose value has been forgotten.

A conversation that started on the red carpet and made it’s way to the cabinet of Portugal’s Ministry of Health and Social Security.

The campaign that turned caring about celebrities into caring for the elderly.