Renault wanted to promote its E-TECH range on the most listened podcast in Portugal – O Programa Cujo Nome Estamos Legalmente Impedidos de Dizer.

So, we decided not to create a campaign in this successful program, but to be a part of it. We adopted the format, concept, and humor style of the podcast and created the "Ministro dos Patrocínios” by Renault E-TECH.