Twingo Stiletto by Renault
Renault was launching the latest Twingo and they decided to target it to women and preview it at Vogue Fashion's Night Out.
We looked to design to create a feature they would care about more than anything. Shoes. But not just any shoes. We reached out to Luís Onofre, Portugal's most famous shoe designer, to create the first stiletto especially designed to be comfortable and safe for driving.
Two months before the official launch, Renault was already receiving pre-orders. All 100 pairs of Twingo Stilettos sold out and there's a waiting list for the next batch. We helped these women to feel fabulous outside and inside the Twingo.
Publicis LX
AD: Pedro Oliveira, Ricardo Ferreira, Arek Baczky
CW: Freddie Brando, Maria Carvalho
CD: Pedro Ribeiro
We realised early on that we needed someone a shoe designer that could provide us technical solutions and a wide range of materials so that the shoe could be as fashionable as we intended it to be. The great challenge was to make the stiletto work for driving and, for that, stability was key, but also comfort and durability were considered.
